A BLOG FOR BEAUTY INDUSTRY PROFESSIONALS

If there is anything I've learned from being shut down from Covid, I have learned that all of my past marketing and branding decisions I've made (some unknowingly), set me up for massive success when it finally came down to starting an online press-on business. I am seeing so many people struggling with making sales in this new situation so I wanted to write this blog and some of my tips to help guide you into a marketing mindset to gracefully market ourselves in our new normal.

As a lot of us nail techs and nail artists have been shut down due to the virus changing our business models permanently, it is time to get creative with new streams of income. Press on nails!  The only issue is that a lot of us techs have never done this before so we don't even know where to start. So I wrote these blog posts about sizing, packaging, etc. to help give some guidance to get your products launched!

All of us nail techs are switching from real human hands, to press on nails right now and it's seriously such an unknown that a lot of us had zero experience in. So here is a blog post on one of the most popular questions I've received from all of you. "How are you tackling the sizing of nails in your press-on packs?" I outlined a couple options and the pros and cons of each to help you weigh out what YOU want to do.

Hi! For all of my fellow creatives, artists, business owners out there having a weird mental time right now, I wanted to share and compile some tweets that helped me...

THREE EASY STEPS TO CHANGE UP YOUR SOCIAL MEDIA STRATEGY THIS YEAR   I know as beauty industry people, we are so trained to post the same type of thing...

FINALLY! I have put together a massive list of gels and supplies that I have in my salon drawers. Pretend this blog is you literally going through all of my gel and asking why I use each thing. Whether you are a beginning nail tech or a seasoned one, I feel like it's always fun to see what other nail artist's use! So come on in!

Listen! If you are a beauty industry professional, or ANY creative professional for that matter, and you aren't on TikTok, then you are missing out on SERIOUS exposure to your business. In this post, I'm breaking down 3 things to help persuade you more on adding TikTok to your 2020 social media marketing strategies.