If there is anything I've learned from being shut down from Covid, I have learned that all of my past marketing and branding decisions I've made (some unknowingly), set me up for massive success when it finally came down to starting an online press-on business. I am seeing so many people struggling with making sales in this new situation so I wanted to write this blog and some of my tips to help guide you into a marketing mindset to gracefully market ourselves in our new normal.
All of us nail techs are switching from real human hands, to press on nails right now and it's seriously such an unknown that a lot of us had zero experience in. So here is a blog post on one of the most popular questions I've received from all of you. "How are you tackling the sizing of nails in your press-on packs?" I outlined a couple options and the pros and cons of each to help you weigh out what YOU want to do.
FINALLY! I have put together a massive list of gels and supplies that I have in my salon drawers. Pretend this blog is you literally going through all of my gel and asking why I use each thing. Whether you are a beginning nail tech or a seasoned one, I feel like it's always fun to see what other nail artist's use! So come on in!